Why do we choose the foods we do? There are lots of reasons – cost, availability, etc. but most importantly, TASTE! This interesting discussion takes a new tack – food density. We have so many food choices loaded with sugar, fat, salt resulting in a palatability factor never experienced before by any populations on the planet. This article offers us another reason – having too many choices that taste better over others – but these foods come with a cost – our health. Why would you not choose a Big Mac over a bunch of steamed broccoli ? The author has a theory – processed food! But how to change it presents some challenges, for sure.