FOOD, FACTS and FADS

Exploring the sense and nonsense of food and health

Big Food in Brazil = SAD

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Soon all the “healthy” traditional diets of the world will be replaced with ultra-processed “big food” loaded with sugar, fat, and salt. If we think that obesity and chronic disease rates are high now, just wait a few years. It is well known that as the so-called Western diet or Standard American diet (SAD) invades traditional cultures, heart disease rates and obesity increase. This appears to be happening in Brazil according to an article in the NYT. There is a link to the full article in Dr. Nestle’s post. It is a long read, but the bottom line is that the large food companies, like Coca Cola and Nestlé  (no relation to Dr. Marion Nestle) have found new markets and delivery systems in poorer countries. This quote says it all:

‘For some companies, that can mean specifically focusing on young people, as Ahmet Bozer, president of Coca-Cola International, described to investors in 2014. “Half the world’s population has not had a Coke in the last 30 days,” he said. “There’s 600 million teenagers who have not had a Coke in the last week. So the opportunity for that is huge.”

CLICK HERE.

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