Exploring the sense and nonsense of food and health

The Clean Protein Revolution?

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It is very hard to imagine a world where meat is not the center of most American plates.  Recently, plant-based diets have become more of a focus in terms of our overall health and the health of our planet. Now there is a new book, Clean Protein: The Revolution that Will Reshape Your Body, Your Energy, and Save Our Planet by Bruce Friedman and Kathy Freston. For a summary, CLICK HERE.

Food Facts and Fads has previously posted some real time news about some recent ventures into the interesting process of making “meat’ in  the laboratory. Would you try the “Impossible Burger”? For more on this provocative new product, CLICK HERE.

Bottom Line: The American consumer will ultimately decide on the acceptance of these new protein sources or will this  become mainstream or just a new fad?



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